We take our work very seriously, but not ourselves! “Beancounter” is actually a derogatory slang term for an accountant or bookkeeper.  In naming our business, we thought it would be funny to embrace this slang and use it in our branding. We also like the colourful imagery associated with beans and jellybeans.

Wiki define the term as follows;

bean counter (plural bean counters)

  1. (idiomatic, business, mildly derogatory) A person, such as an accountant or financial officer, who is concerned with quantification, especially to the exclusion of other matters.  [quotations ▼]

So please call us Beancounters as much as you like, we will not be insulted. We are proud to wear the Beancounter brand which to us represents a focus on accuracy and the joy and creativity of being alive.